“Being involved in Thrive is like a breath of fresh air. Finally, there is a program that does adult training right! No matter your age or exercise level, Thrive can work for you. It's really amazing to be apart of. Our experience has been one of growth, both in knowledge and membership usage of the program. Everyone absolutely loves it!”

Don J.Managing Patner at Detroit Thrive


We're on a mission to change group and athletic training by changing peoples' lives. Our program is backed by the pioneers of athletic training - and built to create communities where everyone thrives. The MBSC Thrive License harnesses the power of systemization to create consistent results for clients, coaches, and club owners across the globe.


Mike’s Mission

Mike Boyle’s motivation is to drastically improve the quality of fitness information available.

With this as his mission, he’s been releasing content for self-education through BodyByBoyle online for years. For the general public, he’s made a basic workout plan available to improve programming awareness. He’s also created the CFSC certification to better prepare coaches for their career.

The license extends his mission even further. Operators gain insight to run a thriving fitness business from the systems that lead MBSC to be rated as the #1 gym in America.


Quality programming that supports membership growth and year-over-year retention.

Program Consistency

Ensure that the programming offered at your facility is the same from one session to the next.

Trainer Retention

Trainers can make it a career with work/life balance instead of burning out from scattered hours.

Design & Layout

Layout and design support for your space to minimize equipment costs, and maximize revenue.

Systems & Support

Gain peace of mind so you can focus on execution for your business using proven operating systems.

Broad Appeal

Attract a mix of athletes, individuals who are new to exercise and those who haven’t exercised in a while.

Elite Education

Hire for personality and train for elite skills using hundreds of hours of online videos, Q&A's and content.

Hooking up with the Thrive guys took it to the next level in a way that I can't imagine doing this without them. They've radically changed everything that I thought about fitness.

BrandonOwner of Training From the Ground Up

Systemization is important. When you bring in a new program, you want consistency from one group to the next. You can’t afford to lose members if a trainer moves away or goes to another gym.


Schedule a strategy session and get in touch with the team to learn more about the license and discuss how your fitness business can Thrive.